The Founder | PR4Shopping

With over two decades of experience at the intersection of infrastructure and environmental strategy, John Melville Clarkson leads the PR4Shopping initiative as a specialist in sustainable urban development.

2013 – Present: Independent Consultant in Renewable Energy and Sustainable Development. Supporting regional transitions to low-carbon economies through behavioral and technical intervention.

Prior to his consultancy work, John spent eight years (2005–2013) as a Project Development Co-ordinator for a leading international infrastructure firm. During this tenure, he successfully collaborated with:

45 Local Authorities across the United Kingdom.
Major metropolitan transport hubs in Melbourne and New South Wales, Australia.

"PR4Shopping was born from a simple observation: We have the infrastructure, we have the retail demand—we just need the digital bridge to connect them."

Why PR4Shopping?

Having worked globally on large-scale sustainable projects, John identified a consistent 'friction point' in UK transport: the psychological gap between the driver's seat and the bus seat. PR4Shopping is the culmination of years of experience in project coordination, designed to solve this via private-sector retail incentives rather than public-sector taxation.